Why is Kelley the “Jeep” of the voiceover industry? Take a moment to find out in this short video.
#MyJeepStory Backstory: The KB4Jeep campaign is the first and only one of it’s kind in my industry. It was inspired by Jeep’s marketing campaign for the 2011 Jeep Grand Cherokee, the first all-new vehicle from and symbol of the new company that was forged when Chrysler Group aligned with Fiat SpA. Mike Manley, president and CEO of the Jeep brand, at the time said, “Chrysler Group has made a radical change in the way it functions and creates products.” The KB4Jeep campaign is a radical departure from the way voiceover talents market themselves. It’s a huge risk, but one I was inspired to take by the target object of my campaign itself, the Jeep brand. #KB4Jeep