KB4JEEP
KB4Jeep was a trailblazing , award-winning UGC (User Generated Content) campaign before UGC became a thing. Inspired by the brand itself, professional voiceover talent Kelley Buttrick went off-road with her career journey veering from a smooth road paved with great agents and repeat clients to adopt the Jeep approach: Go Anywhere, Do Anything. #KB4Jeep was a one-of-a-kind marketing effort to prove to Jeep that Kelley Buttrick is the voice of any terrain.
2025 marks the 10th anniversary of KB4Jeep, and Kelley and her team are launching KB4Jeep 10-Year Rearview to celebrate..
VIDEOS
Jeep meet Kelley. Kelley… Well, she already knows Jeep.
Meet professional voice talent, Kelley Buttrick, and in 60 seconds learn why she is the ideal addition to the roster of voices telling the Jeep story.
She Can’t. She Won’t. She Shouldn’t. She Did.
Why is Kelley the “Jeep” of the voiceover industry? Take a moment to find out in this short video.
It’s Genetic
My love of Jeep? It’s a family tradition passed down from one generation to the next.
Jeep Hair? Don’t Care
Are you having a good hair day?
Jeep Grand Wagoneer… Who’s Your Mama?
You know who is most excited about the new Jeep Grand Wagoneer? Cool Moms. You know who gets booked regularly as a voice appealing to Cool Moms? Kelley Buttrick
Go Where Regrets Can’t Follow
She has the passion, but does Kelley have the creds?
A Jeep Chick
When Kelley received one of her biggest VO paydays, did she do the responsible thing or the fun thing?
Who Eats What For Breakfast?
Yes…Yes, she really did.
Hey Jeep, What Do Kelley’s Clients Say?
Hey Jeep, What Do Kelley’s Clients Think?
Roam & Ramble Blog
The Roam & Ramble blog was inspired by Kelley’s Jeep Wrangler. As she roams past various curiosities on her journeys, Kelley often wonders about them and decided to make a game of taking a shot that has to feature some piece of her Jeep. Then she rambles on a bit about whatever it is that has her wondering.
MEDIA COVERAGE – ARTICLES
Never has a voiceover talent pursued a prospective client with a full-scale marketing campaign the magnitude of #KB4Jeep, and thankfully media outlets found that newsworthy. AdWeek called her crazy, and PR Daily asked her to write a How To on personal branding.
She’s been covered by the advertising, public relations and voice-over industries, Jeep-focused media as well as mainstream publications generating more than $75K in free publicity.
KB4Jeep continues to garner Kelley Buttrick invites to interviews about marketing and content creation.
Adweek
Campaign US
ProductionHub
PR Daily
Athens Banner Herald
JK Forum
VoiceOverXtra
Silver Creative
Bob’s Blog
MEDIA COVERAGE – VIDEOS & PODCASTS
Marc Scott VOpreneur Podcast
Online Athens Video
Voice Over Marketing Podcast
Voice Over Marketing Podcast
Jeep Talk Show
Speaking Human
Voice Over Body Shop
History & Evolution of KB4Jeep
Kelley Buttrick: A Voice for Any Terrain launched in July 2015 as a direct marketing campaign with 8 videos and 4 snail mail pieces sent directly to Jeep (then FCA) marketing executives and decision makers at their affiliated advertising agencies. After Jeep announced their #MyJeepStory effort in February 2016, Kelley’s campaign evolved into #KB4Jeep, a public User Generated Content (UGC) blitz in addition to direct mail and email campaigns directed to creative decision makers with the Jeep brand.
BEHIND THE SCENES
Forget a village. It took an entire metropolis of creative, hard-working and very patient people to make KB4Jeep happen.
After months of research, brainstorming and a flurry of emails back and forth between the digital marketing company, graphic designer, photographer, consultants, and Super-Intern, it was time to pull the trigger. Shooting days were crazy fun! Locations included forest trails, a local park, and even Kelley’s driveway. There’s a special dynamic when hiring people who are also friends. It’s magic.
Other than the tick Edwin found on his back after laying on the ground in the woods to set up a shot, no blood was shed and no one was hurt, but we sure had a lot of fun.
Why? (Straight from the VO’s Mouth)
When considering marketing strategies for 2015, I asked myself, what it was I really wanted in my voiceover career. The answer? To voice for a brand I love, and I love Jeep. This campaign was a passion project requiring me to not only manage a 6.4L HEMI V8 engine’s worth of moving parts, but also to balance that with my full-time job as a voiceover talent.
Sure, it’s cost me a lot of money, but I’ve also invested countless hours, sleepless nights, and a huge chunk of my heart in doing something never before done in my industry. Along the way, I had a trusted agent turn my investment into a knife in my back when he took an audition I garnered through the KB4Jeep campaign and sent it to the rest of his roster then gaslighted the entire incident crushing me and my trust in the talent agency model.I truly thank God for agent Jeffrey Umberger supporting me and restoring my faith in agents after that happened.
Chatting with industry colleagues about it, people said things like:
- “Are you really sure you want to try this?”
- “You’re crazy…good crazy, but definitely crazy.”
- “Can I hire you to do my marketing?”
The Results
Did Jeep or their creative agencies ever hire Kelley’s voice? Nope. But…
- KBVoiceovers’ bottom line increased by almost 40%.
- KB4Jeep won 4 Telly Awards and a Studio Daily Top 50 Award for creativity as well as landing KBVoiceovers on the Bulldog 100 honoring the top 100 businesses in growth owned by UGA alumni.
- KB4Jeep paved the way for a content creation partnership with the South’s largest Jeep Wrangler Dealer with the Quick Car Tips video series.
- KBVoiceovers once owned 20% of Jeep’s Twitter (now X) voice.
- More than $75K in free publicity was generated for voice talent Kelley Buttrick much of it in media consumed by those who hire voice talents like AdWeek, PRDaily, ProductionHUB and CampaignUS.
- KB4Jeep solidified Kelley Buttrick’s status as a thought leader in not only the voiceover industry but also in operating a business in the gig economy; small business marketing, solopreneurship, marketing and content creation.
The Team
- Later Talent Agent Representation: Jeffrey Umberger, Umberger Agency (now ACM Manager)
- Photography: Pitter Productions
- Graphic Design: Notobella
- Audio Post and Male VO: Zak Miller, 50to1 Studios
- Original Digital Marketing Agency & Video Production: Prolifik
- Creative Consultation: Lisa Biggs, Ron Huey, Sara Waters, and Jim Spruell
- Super Intern: Paige Smith
- Grammar Guru: Allison Floyd
- Media Pitches: See Spark Go
- Website Redesign: MONSTERS Unlimited
- Later Video Content Producers: Kelley Buttrick, Zak Miller, Mystery Joe
- Printing: Athens Printing
- Friends Willing to Share Their Talents and Lend a Hand: Dr. David Gaines, Ashley Harp Sheppard, Missy Minardi, John Spalding, Holly Craig, and my awesome family

Easy to Book Your VO Project
Work directly with me or through any of my agents.
I also have a handy dandy booking calendar where you can look at my availability and book time for your session.
