KB4JEEP CAMPAIGN VIDEOS
Taking a wild ride through video production (from pro to homespun), professional voiceover talent Kelley Buttrick put forth an all-wheel-drive effort to maximize the medium for her #KB4Jeep campaign.
KB4Jeep won 4 Telly Awards including the highest Telly, a Silver, for the overall KB4Jeep campaign. KB4Jeep’s Jeep Hair We Care video series won a Bronze Telly. Both the KB4Jeep introductory and finale videos won Bronze Tellys as well for “Jeep Meet Kelley. Kelley, Well She Already Knows Jeep” and for “Jeep’s 4 Core Values.”
With help from professional friends, Kelley shared the Jeep stories of others as well as her own through the KB4Jeep campaign video content, and won 4 Telly Awards.
Jeep meet Kelley. Kelley… Well, she already knows Jeep.
Meet professional voice talent, Kelley Buttrick, and in 60 seconds learn why she is the ideal addition to the roster of voices telling the Jeep story.
Hey Jeep, What Do Kelley’s Clients Think?
Jeep Hair We Care – Lisa Biggs and No Bully
Jeep Hair We Care – Balance for Earth
Jeep Hair We Care – Ronald McDonald House with Joey Schaljo
Jeep Dog Tales – Lennox
Jeep and Peabody
Jeepin the Silver Lake Sand Dunes
Hey Jeep, What Do Kelley’s Clients Think?
Jeep has sure heard it from professional voiceover talent Kelley Buttrick, but she also wanted the powers that be at Jeep to hear it from the people who hire her.
DRIVING IT HOME
Approaching the culmination of #KB4Jeep’s wild ride, Kelley and her team reflect on what’s in the rear view mirror and make some bold moves moving forward with the end in sight.
THE ORIGINAL 8
When Kelley Buttrick decided to go off-road with her marketing, the first step was to create a video campaign targeting Jeep marketing executives. Inspired by Jeep ad campaigns of the past and Jeep vehicles of the future, Kelley and her team created eight videos promoting the Kelley Buttrick: A Voice for Any Terrain pitch.
Jeep meet Kelley. Kelley… Well, she already knows Jeep.
Meet professional voice talent, Kelley Buttrick, and in 60 seconds learn why she is the ideal addition to the roster of voices telling the Jeep story.
She Can’t. She Won’t. She Shouldn’t. She Did.
Why is Kelley the “Jeep” of the voiceover industry? Take a moment to find out in this short video.
It’s Genetic
My love of Jeep? It’s a family tradition passed down from one generation to the next.
Jeep Hair? Don’t Care
Are you having a good hair day?
Jeep Grand Wagoneer… Who’s Your Mama?
You know who is most excited about the new Jeep Grand Wagoneer? Cool Moms. You know who gets booked regularly as a voice appealing to Cool Moms? Kelley Buttrick
Go Where Regrets Can’t Follow
She has the passion, but does Kelley have the creds?
A Jeep Chick
When Kelley received one of her biggest VO paydays, did she do the responsible thing or the fun thing?
Who Eats What For Breakfast?
Yes…Yes, she really did.
JEEP HAIR WE CARE VIDEOS
Inspired by the generous spirit of the Jeep community, voiceover talent Kelley Buttrick decided to toss a common Jeeper phrase on its head, creating the video series Jeep Hair We Care. Each ride features Kelley and her guest chatting about a charity of the guest’s choosing.
The major challenge was trying to get decent audio while driving Kelley’s topless Jeep Wrangler at optimum Jeep Hair speed. While the audio isn’t great, everyone is having fun and drawing attention to worthy causes.
Jeep Hair We Care – Lisa Biggs and No Bully
Jeep Hair We Care – Balance for Earth
Jeep Hair We Care – Ronald McDonald House with Joey Schaljo
Jeep Hair We Care – Food for Kids with Scott Norris
Jeep Hair We Care – Nuci’s Space with Bryan Howard of Cracker
Jeep Hair We Care – American Cancer Society
Jeep Hair We Care – Disabled American Veterans
Jeep Hair We Care – Going to the Dogs
Jeep Hair We Care – Empowering Young Women
JEEP LIFE
Voice talent Kelley Buttrick loves her Jeeps and the Jeep life. Her #KB4Jeep campaign was the ideal opportunity to create content celebrating the 4x4ever community and the “We don’t make Jeep. You do” mantra.
From exploring the origins of the Jeep Wave to having a blast reintroducing her awesome stepdad to the Jeep life and from meeting inspirational Jeep Dogs to finding obscure connections between the prestigious Peabody Awards and Jeep, Kelley Buttrick has had a blast diving back into her creative side to highlight the brand she loves.
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